Self-adhesive stickers are often seen in many product packaging. In addition to identifying the nature of the product, the design of labels such as self-adhesive stickers is also an important link.
1. The quality of the label design will directly reflect the quality of a product's packaging, and it will also affect consumers' purchasing ideas. Therefore, the label in the packaging is the crystallization of the overall wisdom. A good label design can draw a beautiful landscape for the entire product packaging. As a label designer, you must be proficient in various situations of the label in order to effectively utilize the advantages of the label and function, in order to continuously innovate and design reasonable and beautiful labels.
2. When considering cost reduction, it can be effectively controlled by adjusting and reducing the color and version of the label. But the premise must be to effectively control the cost by reducing the number of colors of the label without affecting the fashion and beauty of the label design and consumers' desire to buy products, which will put higher requirements on designers. Designers must use more rigorous analysis, split label manuscripts more scientifically and rationally, integrate colors, and perfectly combine spot colors or four colors to design labels that are both reasonable and beautiful. For example: you can consider reducing from the original ten-color printing to eight-color printing, you can consider reducing the original eight-color printing to six-color printing, you can consider reducing the original three-color printing to two-color printing, you can consider for some For products with large sales volume, the number of label printing colors is controlled within six-color printing, etc., which can effectively reduce costs. This is a special response measure that enterprises must take in special environments.
3. To be different, special label materials can be used. Under the same design and printing premise, special visual effects can be achieved by changing the label material. For example, for a shampoo label, you can choose white, bright silver, matte, and transparent PE label materials, or you can choose transparent, bright white, bright silver PP label materials, and ultra-transparent BOPP label materials, as well as gold, silver, white and transparent PET label materials, as well as many special effect color films and special anti-counterfeiting label materials, in-mold labeling materials can be selected, and can also be designed and Labels with different effects are printed, such as: opaque, transparent, translucent, metallic, matte, bright, phantom, pearl effect, etc., so it is necessary to dig among many materials to find the difference.
4. Through technological innovation, the perfect performance of the label can be achieved. The combination of various processes is a relatively popular printing method at present. The effective combination of processes through various printing advantages can bring the label performance into full play. For example: through gravure, flexo printing, silk screen, cold stamping and UV, the label printing and process processing can be completed at one time, and the perfect combination can make the label's personalized design fully play; using the characteristics and effects of gravure or cold stamping, printing silver or The surface of the hot stamping is printed with color, and then the roller silk screen white is added, so as to achieve a very special effect; it can also be combined with the printing of the special effect materials and the positioning hollow technology to produce a local metal effect or laser effect combined with printing. Transparent label. In short, there are many different ways to play different design effects as long as you seriously learn the professional knowledge of labeling.
